Hi, I'm Jen.

I help manufacturer reps with digital marketing.

Jen Reed Outsourced Marketing for Rep Agents

Hi, I'm Jen.

I help manufacturer reps with digital marketing.

Have you thought about hiring an in-house marketing person but stopped short when faced with the true cost of hiring another employee?

  • Salary, Taxes & Benefits Cost
  • On-boarding Time & Education Cost
  • Equipment and Design Software Cost
  • Employee Turnover/Retention Cost
  • And most of all, will this person have the right knowledge and skillset to hit the ground running?

A full-time marketing employee can easily cost your rep agency $70k-$85k per year!

Most manufacturer reps do not have the resources to absorb that cost BUT still need marketing support! So what do you do?

Go without marketing?!?
Yes, most reps do this!

Do you do that too? How does this make your agency look good to your principals or help strengthen your communication with your distributors? It doesn't.

But what if there was an easy solution that could solve that problem for you? 

That's where I come in. I provide manufacturer reps with professional marketing services geared specifically towards the rep business model.

By outsourcing your digital marketing, I become an extension of your outside sales team without having to worry about hiring a full-time marketing employee.

And best of all, you'll always have someone you can trust who is specialized, reliable and can help your business look great when you need it the most.

Interested? Let's talk.

Are you in the 20%?

I'm a full believer in the Pareto Principle (the 80/20 rule). The 80/20 rule states that for many events, roughly 80% of the effects come from 20% of the causes.

  • 80% of your results come from only 20% of the things you do
  • 80% of the things you do generate only 20% of your results

What does this mean in the rep industry?

  • 80% of marketing efforts won't have any significant impact on the daily operations of your business.

  • 80% of rep agencies don't regularly invest money back into their business.

  • 80% of rep agencies don't see tactical marketing as a necessity for the survival of their business.

  • 80% of reps treat marketing as a luxury expense and don't see it as a necessary investment in their business.

Most manufacturer reps operate in this 80% space when it comes to marketing, which is why they don't see the 20% of marketing efforts that will help grow their business.

  • I believe with a focus on the right 20% of marketing, it'll impact 80% of a rep business's bottom line!

Don't treat marketing as a luxury expense.

Be in the 20%.

A few 20% examples

  • One well-messaged professional marketing piece could mean being awarded a new line worth thousands of dollars to your company's bottom line.

  • One professional marketing piece could result in a manufacturer giving you inventory stock in your warehouse.

  • One e-blast seen by the manufacturer's regional sales manager might immediately be forwarded to their president, giving them continued confidence in your firm's ability to represent their line.

  • Updated designs for your line card and website show your customers and manufacturers that you invest in and represent your own business professionally which correlates to you representing their company professionally.

Can your rep agency afford NOT to use professional marketing AND survive in the highly visual, highly technical, and ever-evolving info-driven world we do business?

Maybe for a short time.
But not for long.

a few good things

... manufacturers have said about my marketing skills ...

Jen's marketing is amazing. She is better than our marketing department honestly. I've never seen a rep agency with the marketing capabilities Jen brings, with e-mail blasts and marketing pieces.

Anonymous Manufacturer

Jen Reed is top notch. Some of the flyers I have seen from her are really impressive. The website looks great too. She fills that void that so many agencies lack.

Anonymous Manufacturer

Jen Reed is very thorough and fast. She is a keeper. I like the use of technology and e-mail blasts. She is able to take our marketing stuff and put it in the rep's own format and send it out.

Anonymous Manufacturer

Jen Reed is very good. She includes manufacturing in regularly scheduled e-mail blasts very well.

Anonymous Manufacturer

Jen has created flyers promoting us with no other manufacturer on there. Great use of LinkedIn too.

Anonymous Manufacturer

Jen Reed

Ready to move forward? Or know you need marketing services but not sure how this will work for manufacturer reps?

Book a call with me and let's talk about your current challenges and get you set up with a plan to move your rep agency forward with ongoing monthly marketing.

 Stop apologizing for your lack of marketing.

Fix it today.

Have a question for me? Feel free to contact me using the form below at any time!

If you are interested in outsourcing your marketing, please use my ONLINE SCHEDULER to schedule a meeting time convenient for you.

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